2025 ADVISORY BOARD

Bobbi Harris

Founder &CEO
Smart Water Smart City

Global market intelligence, business development and marketing strategy leader focused on utilities, smart grid and water technology. Global experience building and leading strategic business development programs and growing nimble, effective marketing organizations. Focused on building and cultivating strategic relationships with top organizations, specifically; local, state and federal government leaders, utilities, strategic partners, and consultants, as well as with media and analysts for the purpose of growing business and solving industry challenges. Utility Industry Marketing and Communications expertise in the creation, planning, and implementation of strategic marketing and communications activities to drive market growth and provide air cover, lead generation and measured revenue results.

Key focus areas:

•  Development of the overall marketing and communications strategy, positioning, planning and messaging for solutions and services.
• Market research -utilizing intelligence and information as input to marketing activities to generate leads and revenue.
• Driving strategies for Digital Marketing, Social Media, and Marketing Automation, while also maintaining a traditional marketing mix.

A fractional CMO (Chief Marketing Officer) is a viable route to consider when you know you need dedicated Marketing guidance and leadership, but you’re not quite ready to dedicate the resources to cover that expense.

It’s a typical situation in today’s competitive business world; your growing company doesn’t need a full-time CMO, but you do need someone who can help you move some of your most critical branding and Marketing activities across the line. The amount of money and time it takes to hire a c-suite marketing executive at this level, may not be equal to the amount of Marketing work that needs to be done.”””